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GTM Marketing Manager - Europe

Role: Permanent
Salary: Competitive
Location: Frankfurt, Germany
Reference: 36007

GTM Marketing Manager - Europe

 

Our client, a global leader in the manufacture of Digital Signage, Professional Displays, Videowalls, and LED Display products, is looking to recruit a Go-to-Market Marketing Manager for their European Head Office based in Frankfurt Germany.

Responsible for working closely with European Countries to define and improve the product marketing strategy, product positioning, promotional activities, and optimising campaign performance, through market research and data analysis.

 

Responsibilities:

  • Facilitate and develop competitive analysis and conduct market research
  • Analyze customer behavior, industry trends and technological developments
  • Perform analytics on the effectiveness of marketing and communications strategies
  • Database management, contact maintenance and conversion reporting
  • Supervise, enhance and coordinate CRM process

 

Experience:

  • 2+ years experience in GTM, Market Research or Data Analytics in a B2B organisation
  • Possess search engines, web analytics, and business research tools knowledge
  • Excellent knowledge of databases, MS Office and statistical packages
  • Ability to generate insights by data using common platforms
  • Working knowledge with CRM programs
  • Multilingual - Fluent English along with other languages
  • Strong communication and presentation skills
  • Demonstrated success working with cross functional teams, including marketing and sales
  • European marketing experience preferred but not essential

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