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European B2B Digital Marketing Specialist

Role: Permanent
Salary: Competitive
Location: Frankfurt, Germany
Reference: 35733

Key Responsibilities:

  • Implement the regional marketing strategy and B2B marketing framework to optimise the impact of Global and Regional led marketing programs.
  • Work closely with HQ Marketing leadership and regional Sales leadership to identify and track joint goals around leads, pipeline revenue, sales opportunities and conversions.
  • Serve as lead contact between HQ Marketing and Country Marketing and Sales to develop mutually agreed upon KPIs for marketing campaigns, coordinate the hand off of leads from marketing to sales, ensure leads are appropriately contacted and measure campaign success via Marketing Automation Tools.
  • Work collaboratively with multiple stakeholders across the country’s Marketing and Sales teams to execute marketing campaigns on time and within budget.
  • Conduct deep dive to get insights on marketing campaign performance, understand reasons behind these measured metrics and lead customer analytical initiatives that are related to the marketing and business direction.

Experience:

  • Pan European mind set.
  • Ability to work with different product business units.
  • At least 3 years’ relevant marketing experience, plus experience marketing B2B technology products or services.
  • Proven knowledge of lead flow process and sales and marketing automation tools, such as Eloqua or other tools.
  • Outstanding communications skills – written and verbal.
  • Highly organised and detail oriented.
  • Interested in building teams, programs, processes.
  • Not afraid to try new things – driven to constantly improve results.
  • Effective communication and marketing program execution skills, with the ability to energise others.
  • Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments.
  • Problem-solver with strong analytical skills, strategic thinking and the ability to find creative ways to optimise performance.
  • Education Bachelor / Master’s Degree in related fields.
  • Fluent / Native English language skills.

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