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ID Marketing Analyst Europe

Role: Permanent
Salary: Competitive
Location: Frankfurt, Germany
Reference: 35432

European Marketing Analyst

Location: Frankfurt, Germany

Package: Negotiable

Our client, a global technology and electronics manufacturer, is looking to recruit a Marketing Analyst to play a key role in measuring and supporting data-driven marketing activities across the European region.

Reporting to the European Marketing Manager, you will be responsible for any marketing related data analysis for B2B products, providing a deeper understanding of data implications and to optimise performance against budget spent.

Responsibilities:

  • Perform database management, reporting and contact maintenance
  • Supervise, enhance and coordinate CRM process
  • Work with team to track and analyse customer behaviour, industry trends as well as other identified KPI metrics
  • Perform market research and media analytics for marketing campaigns
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Measure the effectiveness of advertising, marketing and communications strategies
  • Create analyses using disparate data sources and large volumes of detailed data
  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires

Experience:

  • 2 - 5 years’ experience in market research and data management experience in a B2B business
  • Possess experience with search engines, web analytics and business research tools acumen
  • Excellent knowledge of databases, MS Office and statistical packages
  • Ability to generate insights by data using Google Analytics, Adobe Analytics, Qlik
  • Working knowledge with CRM programs
  • Advise team and management on the best ways to use provided data qualifications
  • Highly analytics, data-driven and measurement focused
  • Strong communication and presentation skills
  • Demonstrated success working with cross functional teams, including sales and control functions
  • Preferably multilingual and fluent English
  • Self-motivated, disciplined, proactive, independent and likes to work in cross-cultural teams, who takes ownership of and accountability for projects
  • Business acumen, dealing ambiguity, digital agility and Integrity would be your valuable character

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